CLASS NOTES AND RECORDING
Your attitude and beliefs about money and wealth aren’t just a factor in the amount of money you have — they are the deciding factor. Chris Cardell, marketing guru
5 myths made re pricing
Myth 1: Discounting makes you more attractive – it may do to some people, but take a look at how you decide to choose a service. If you’re looking for an intangible service, which is what we are all providing, what are the most important things for you?
- Do you want someone who charges what everyone else charges?
- Do you search for someone on the basis of how much you are willing to pay per hour?
- Is it how much you can afford to pay, in that you think, I’ll look for someone charging this much (more...)
RT Way 10: Discovering Your Business Jewel
also posted in RichThinking Way March 2010
CLASS NOTES AND RECORDING
All who are on the RichThinking Way are interested in making a difference, therefore it is important to say what you do in such a way that it will make a difference to those who hear it. Your elevator speech is from the outside only. To find a really authentic and impactful way of speaking about what you do, it’s best to start from the inside and work out.
Your jewel is your passion and your ‘calling’. It’s the qualities that belong to you that shine through all kinds of things in your life not just your business. But it shines or doesn’t in your business too.
Your Jewel is already there – just forgotten. Or ignored, or not really seen properly. (more...)