If you want clients flocking to you, it is crucial that you apply the 3M’s. These are the Market, the Message and theMedium. Let’s take a quick look at all of them.
Your Market: WHO
If you find yourself put off by this word ‘market’, think of it simply as who you are ideally wanting to have as your clients. For instance, if you offer massage, aromatherapy and reiki – who do you offer it to? Everyone? Or can you be more selective? It is much easier to reach the people you’re really interested in if you know exactly who they are. So if you really like treating young mothers, or menopausal women, or stressed executives, [read more]
Decision Making: Coming to a crossroads
also posted in Articles
When you have decisions to make, it’s interesting how sometimes you can be incredibly clear, and have no problem with knowing exactly what to do, and yet at other times, it all seems fraught with difficulties. Why is that, and what can you do about it?
There are all sorts of reasons why it’s sometimes hard to make decisions – fear of ‘getting it wrong’, making a commitment, cutting off all other choices, you name it, there will be a reason. But decisions do have to be made often, and although there‘s no doubt that discovering why you are loath to make a decision can sometimes help you to move forward, I’ve found in my work that even knowing the [read more]