Business Basics

Lots of information on the practical side of growing your business – hints, tips and articles
that will help you being to love marketing and selling yourself and your services.

Decision Making: Coming to a crossroads


also posted in Articles

When you have decisions to make, it’s interesting how sometimes you can be incredibly clear, and have no problem with knowing exactly what to do, and yet at other times, it all seems fraught with difficulties. Why is that, and what can you do about it?

There are all sorts of reasons why it’s sometimes hard to make decisions – fear of ‘getting it wrong’, making a commitment, cutting off all other choices, you name it, there will be a reason. But decisions do have to be made often, and although there‘s no doubt that discovering why you are loath to make a decision can sometimes help you to move forward, I’ve found in my work that even knowing the [read more]

The 3 M’s of a successful therapy/coaching business


also posted in Articles

If you want clients flocking to you, it is crucial that you apply the 3M’s. These are the Market, the Message and theMedium. Let’s take a quick look at all of them.

Your Market: WHO

If you find yourself put off by this word ‘market’, think of it simply as who you are ideally wanting to have as your clients. For instance, if you offer massage, aromatherapy and reiki – who do you offer it to? Everyone? Or can you be more selective? It is much easier to reach the people you’re really interested in if you know exactly who they are. So if you really like treating young mothers, or menopausal women, or stressed executives, [read more]

How to feel good even though you’re in debt and why it’s so crucial


also posted in Articles

I’m the first to say that if you’re in debt you need to be doing something practical to get yourself out of debt. There’s no point in just sitting around hoping — or even worse, continuing to rack up the debts, hoping that ‘all wil be well’, that ‘God will take care of me’, that ’ something will happen’. But why is feeling good while you’re in debt so important? Surely that goes against the grain? In this article, I’ll tell you why if you don’t feel good, you’ll be much more likely to stay in debt than if not.

Imagine you’ve got a headache. You take a pill. It goes away. You forget about it and all is well. [read more]

How to get tenants into your rental property fast


also posted in Articles

Landlords know that the worst thing that can happen with their rental is that it’s void for any length of time. But what do you do when you’ve repaired, redecorated, refurbished, done all the right things, and it STILL isn’t letting? You have one final trick up your sleeve.

This happened to me just recently with one of my properties. I was living many miles away, and couldn’t just pop over to see for myself why it might not be renting.

The previous tenant had done a bunk, and although I’d done all the right things, and put it with different agents, placed ads myself, nothing was happening. A few viewings but no takers. I really couldn’t understand this, and [read more]

5 steps to get tenants into your property when the usual methods haven’t worked


also posted in Articles

A landlord’s nightmare — one of my properties had been empty for months. The previous tenant had done a bunk, and although I’d done all the right things, refurbished, and redecorated inside and out in neutral colours, put it with different agents, placed ads myself, nothing was happening. A few viewings but no takers. I really couldn’t understand this, and with £300 going out each month on the mortgage, this was just not OK.

Finally, I was prompted into taking inner action by a close friend, who said ‘You have to love that house Jane! At the moment, you’re hating it, resenting it, and wishing you hadn’t bought it. That won’t work.’

She was right, and I just hadn’t realised [read more]