Business Basics

Lots of information on the practical side of growing your business – hints, tips and articles
that will help you being to love marketing and selling yourself and your services.

Business growth through singing?

posted on 11 September 2008
also posted in Heart of RichThinking, Jane's Blog

‘Going singing instead of to a marketing meeting?’

‘Are you crazy? ’ A little voice in my head said. From the outside, attending a live singing event last night instead of driving to Inverness to a marketing network meeting definitely did NOT seem the right thing to do in terms of growing my business.

But as soon as I’d been singing for ten minutes, I knew I’d made the right decision. My heart soared, I felt immensely grateful I’d chosen to sing, and I knew all over again why I’m alive and what is my purpose on this earth. Wow! How’s that for the result of a decision!

Anyway — the reasoning behind this is applicable in any situation. I’d [read more]

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Mastermind Magic: using the power of the third mind

posted on 9 September 2008
also posted in Articles

Sitting in my friend’s room, overlooking Findhorn Bay, were 6 people. Apparently nothing was happening, as everyone had their eyes closed, no-one saying anything. But we were in a circle facing each other, so clearly something was going on.

To an outsider, it might have looked a bit odd. To us, well, it was one of the fortnightly Mastermind meetings that we have. We’d begun as usual in silence, which is about giving ourselves a time of reflection, to gather thoughts, to focus our minds on what the next 2.5 hours would be about.

As the first fifteen minutes drew to a close, our leader for that week asked everyone to state a success from the past fortnight (we’re really [read more]

Business coaching and therapists — do they go together?

posted on 12 August 2008

OK. So I’m clear now about my niche market.

It’s people I’ve been around all my adult life — therapists, counsellors, coaches and other healing professionals. I’ve been one of this group. I’ve worked with them. And I’ve noticed that the words ‘business’ and ‘therapist’ often aren’t used together. Is this because therapists have an inbred dislike of the word? Is it because they don’t have a business, they have a practice? (And what is the difference between a business and a practice anyway? I’ll be writing an article about that in the near future).

‘Business’ and ‘coaches’ go together. ‘Business’ and ‘healers’ — maybe not. There is something in this marketplace that is not sitting quite right, because of [read more]

The Charles Schwab Prioritisation Process: A True Story

posted on 19 June 2008
also posted in Articles

In 1904, man called Charles Schwab was standing in his office late one afternoon staring out of a window pondering over all those things that needed doing before he could go home to entertain his visiting friends. He could not think of a way to get away any time soon. After all, the buck stopped with him because he ran this steel mill.

Bethlehem Steel Company was hardly a name known to any one except its suppliers or a few customers, not that Schwab lacked any ambition. About this time, his secretary informed him of the arrival of Ivy Lee, a management consultant, for a pre-arranged meeting. Mr Lee was visiting to pitch for his company’s services. He ended his [read more]

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Buying houses inside your head

posted on 19 May 2008
also posted in Articles

I was so excited I was jumping up and down and running throughout the house!

Why?

I’d discovered a piece of information I hadn’t known, that now I knew it, was going to liberate me from the rat race.

You’ve probably guessed – I’d just finished reading Andy’s book, which had explained to me exactly how to buy houses and make money, something I’d been looking for for ages.

I knew that this, combined with what I knew about how to buy houses inside my head, that I’d be sorted!

This was just over a year ago, and I acted immediately. Even though we were in the middle of moving house and country, and we didn’t know where we were [read more]