Business Basics

Lots of information on the practical side of growing your business – hints, tips and articles
that will help you being to love marketing and selling yourself and your services.

Why giving a free offering is a good idea

posted on 3 February 2012
also posted in Jane's Blog

Here is a great article written by an ex-coach of mine, Judy Murdoch. Really nice and easy to read. Check it out if you are unsure why it’s a good idea to give people a free taste of what you do:

http://clicks.aweber.com/y/ct/?l=BUwat&m=ImJTmHkm6P4Xuf&b=cDh3o9iMUjNNg4o0ss7Dmg [read more]

Do it now! Is this really a good idea?

posted on 1 April 2011
also posted in Jane's Blog

I’m just starting to mull over how I shall be presenting the material in the first of my new, free teleclasses on Monday, entitled

Class One: The 5 Essential Conditions Your Mind Needs for Client Attraction

(see here for more details)

It’s taken me a while to realise that mindset is not just about the mind (see recent blog post), but the more I consider this, the more I realise it’s true. One of the things I know is crucial is to stop listening to my mind when it chatters on along the lines of ‘Oh you must do this now, if you don’t do it now, then x y z will happen and that will be awful, so no [read more]

What’s courage got to do with it?

posted on 5 October 2010
also posted in Jane's Blog

Great article published today by Sarah Robinson about what courage has to do with your business — and it may not be what you think… sign up for free to Spiritual Marketing Awareness Month and read it now. It’s really good, and exactly what I would say.

(What is Spiritual Marketing Awareness Month? My colleague Shelagh Jones, of Spiritus, has set this up as a way to support all business owners who love to come from a spiritual base in their business. Lots of interesting people putting out a short article each day…well worth logging into.) [read more]

The ‘What Colour is Your Parachute?’ Prioritising process

posted on 27 August 2010
also posted in Jane's Blog

Last night I was sitting with my husband down at Findhorn Bay (lovely evening, still water, yachts bobbing gently). We were talking about what other things to do to promote The RichThinking Way which starts next Wednesday 1st September (early bird price ends today at midnight by the way!).

Well, there’s a lot we could do, and will do. But the most interesting and useful part of our discussion was how we arrived at prioritising the list. If you’ve never done this before, then I highly recommend this particular method, which very clearly identifies your priorities. (I introduce you to lots of other methods on the RichThinking Way).

Basically, you compare one item against another. I first came across this [read more]

Paul Hawken, Findhorn Foundation and your business

posted on 25 June 2010
also posted in Heart of RichThinking, Jane's Blog

Yesterday I was giving a tour round the Findhorn Foundation, Scotland, and just before I set off, Richard in the Visitors Centre handed me a copy of Paul Hawken’s commencement address to the Class of 2009 at the University of Portland, Oregon.

“Read it”, he said, “it’s incredible, really inspiring!”

“Is it the same Paul Hawken who visited Findhorn in the seventies and wrote The Magic of Findhorn?” I said.

And indeed it is. That book is out of print, but at the time it was famous for telling the world about the enormous vegetables being grown at Findhorn at the time, which led to the huge community expansion that happened in those years. Paul has since then written [read more]