Wouldn’ t it be wonderful if, when people read your brochure, or your webpage, flier or article, that they felt excited, enthusiastic, and then said ‘yes’ to whatever you wanted them to do? It IS possible, and you can make it happen much easier when you know just a few of the copywriting secrets applied by all the big names. Here’s the first one:
1. Use You instead of We
On a forum the other day I was reading someone’s article – he was excited because it was his first one and he’ d just had it accepted by http://www.ezinearticles.com/. It was a great first attempt, and yet it would have been made much better if the author had only [read more]
I have used the principles I write about here in RichThinkers to bring about all kinds of things in my life, including running a successful counselling practice and health clinic business. Coming from a place of inspiration has enabled me to bring meaning and magic into all that I do, and my background in psychotherapy and counselling, combined with practical business skills, means I am uniquely positioned to help you in both the inner and the outer levels of success. (
Do You Love Your Business?
also posted in Jane's Blog
Hands up if you read that title and thought ‘Yuck – all wishy washy, airy fairy, stuff. How can that be anything to do with business?’ Sadly, this is a common sentiment (because the power of love and friendship in your business can be enormous – if you let it). Do the exercise below as you read on, to help you become closer to your business in a healthy and loving way.
Consider a positive, healthy friendship with someone close to you. Make sure it’s someone you’ve known, whether they are alive or not. Got someone in mind? Great – now answer the following questions about that relationship.
•What words would you use to describe the qualities of that relationship? [read more]