I’m doing everything I should be doing, putting fliers out, advertising my services, talking to people about what I do, got a website, and still I only see just enough clients — what am I doing wrong?”
This is a cry I hear a lot these days. Is it because of the credit crunch, and many people tightening their belts? Is it because of lack of the right marketing message? Is it because your pricing is wrong?
Well, it could be all of these, amongst other things, although even though there’s a credit crunch, it doesn’t necessarily mean that people won’t buy your services.
But even more fundamental than all these is your attitude to getting more clients. It’s true that even if your attitude is poor, and you view your (more...)
How Paying Yourself First Enhances Your Business
also posted in Jane's Blog
Once upon a time many years ago, there was a young woman who lived and worked in north London. A talented individual in many areas, she worked in a company she loved, amongst very many friends, but the job she was doing was challenging to say the least.
She had recently transferred from company secretarial work into the finance department where she was responsible for the income and expenditure of the business, and which was well up into the hundreds of thousands.
Being the diligent soul she was, she began her new job researching files, following up calls and contacts, and generally opening doors that hadn’t been opened for very long. Unfortunately (or fortunately, depending on your view) the result of this was that the doors (more...)