Peter Drucker, famous management consultant, has been quoted as saying “Efficiency is doing things right, effectiveness is doing the right things.”
Doing things right is what small business owners often aspire to, learning from others who have been there before them, and certain that when they ‘get it right’, then their business will take off.
But what happens when you do things right and you still don’t get the results? It is very easy then to become completely demoralized.
Tracey, owner of a hairdressing salon, had been feeling very down with her business. It was going OK, but she felt that from the amount of time and money she had spent on learning various marketing and selling techniques, [read more]