RT Way 10: Discovering Your Business Jewel

CLASS NOTES AND RECORDING

All who are on the RichThinking Way are interested in making a difference, therefore it is important to say what you do in such a way that it will make a difference to those who hear it. Your elevator speech is from the outside only. To find a really authentic and impactful way of speaking about what you do, it’s best to start from the inside and work out.

Your jewel is your passion and your ‘calling’. It’s the qualities that belong to you that shine through all kinds of things in your life not just your business. But it shines or doesn’t in your business too.

Your Jewel is already there – just forgotten. Or ignored, or not really seen properly. Not shining through as much as it could. But very valuable. When selecting one business over another, you are resonating with their jewel, and the qualities their jewel expresses.

You need your jewel as well as giving it. Nourishes you. You drink from it’s source – and then can give. “When you are fully nourished and feel a deep desire to be generous from that place, then people come”.

“The animating life force of the business is not it’s structures, systems or even its marketing. It’s the connection in the heart that shines through these things”. Anon.

DISCOVERING YOUR BUSINESS JEWEL PROCESS

1. Remember a time when you were doing your work with someone or a group when it was going really well. You were enjoying yourself and feeling great. Remember all the details, and let the memory come deeply into your body. Specify what it felt like, physically and emotionally.

Eg: excited; joined up, connected; in the flow; plugged in; flowing; ease; honesty; cheerful

Relive it. Maybe even felt easy. Often the jewel is something not valued by the person who has it. I often get told I’m inspiring. I don’t feel inspiring, So sometimes I try to be inspiring – doesn’t work!

2. Ask your Higher Self (or God as you understand it) to show you what your heart was giving directly to the person(s) you were working with. Really let your heart answer this. Name the feeling or quality you get when your heart is giving to your client(s) or customer(s). Don’t worry if it is just a sensation, or a feeling, that’s fine. Just drink it in; and name the qualities if you can.

Eg : Love, honesty, courage, fun, connection, hope, possibility, inspiration.

3. Ask to be filled with this quality or these qualities. How do you feel?

Feel full of love; calm; joined up; calm excitement; privileged; honest and genuine. Joined up; at peace. V. good and v. strong. Expressing who I really am.

4. When you feel full, ask to be shown what happened for your client(s) when they received this quality from your heart. Imagine that your client is now feeling this quality you have just named, How did it make them feel?

They got inspired to take action in their own lives; felt enthusiastic; brave; supported; loved; tender

5. Allow this process to unfold. Notice what changes happened in their life as a result of this process of working with you. Continue to ask to be shown how your client’s own heart began to unfold.

They began to feel hopeful, a sense of possibility; courage to take action; felt nourished; more buoyant and confident; it watered them so they could grow; helped them to step up and out in the world; grew in joy and happiness about what they were doing

6. With this perception and understanding of what is essentially happening when you are with a client and ‘in the flow’, write here what it is you really do. Use the names of the qualities that you identified happened to your clients in this process.

I help self-employed people feel truly nourished in their business, bringing them confidence, hope and more joy to what they do.

7. Now ground this statement. Eg, if you bring joy to people, what does that do for them? Think of this in terms of a problem and a solution. What is the problem your clients are facing and what solution does your heart and jewel provide? How would you describe the problem and the solution?

Problem: clients feel frustrated with their difficulties in finding clients, making money and having time.

If you want more clients, money or time, I can help you feel properly nourished so you can step out with confidence, hope and joy and find others who want some of what you’ve got!

Tips: Remember you need these jewel qualities as well, If you feel your marketing isn’t happening as well as it could ask to be filled more with the quality which you give.

This is a process, it develops and grows. Keep checking in with it to see what qualities are coming to the fore more and more. As you change, the qualities that sustain you, and therefore sustain others, may change too.

This idea of your unique jewel means you don’t have to concern yourself with competition. Because all you are wanting is other people to recognise your jewel, respond to it, and those will be the right clients for you.

How to move on from there with your elevator speech:

Once you have your jewel, you need your who and your what.

Who = the people you most want to serve (your ideal clients): what group are they in? eg if you are a hairdresser you can be just a hairdresser, or you can specialise in hair colouring for those going grey

Eg: gardener – or a gardener who works in gardens belonging to environmentally conscious people

Eg: masseur – or masseur who specialises in relief from computer shoulders (if you like working in business environment)

Eg: mine are heart-inspired small business owners or self-employed people

What = what you actually do. This is where your jewel comes in. You want to encompass the words of your jewel quality in this bit.

Eg hairdresser — I create hairstyles that make you feel stunning while being looked after

Eg: gardener – I make ordinary gardens feel heavenly to be in

Eg masseur – I bring a breath of fresh air to lessen the stress of your business situation

Me: I help s/e people to grow their business with heart and sou

Then turn it into the solving of their problem. Because people often only can see their problems, so don’t identify with the possible solutions. To serve as many as possible, point out their problems, and then provide the solutions.

Eg hairdresser. I give women who are going grey (who) an experience of being looked after (jewel quality) while colouring and cutting their hair into a stunning style (solves prob)

Eg gardener: I make the gardens of environmentally conscious people (who) feel heavenly (jewel quality) to be in while you’re out working (prob – no time to do garden)

Eg: masseur: I help your tension filled body (prob) become free of pain (solution) by bringing a breath of fresh air into your business situation, (who) so you feel renewed, refreshed and revigorated (jewel qualities)

Inspired action: play with uncovering your business jewel more and more, so that it becomes really familiar to you.