Joint ventures and your database

A joint venture in the internet marketing world is when two or more people join together to help promote their business to each others’ mailing lists. I’ve been investigating this lately, and although I have learnt a lot about it from various people more experienced than I, what I hadn’t realised is that my whole marketing programme needs to be laid out before I can approach others.

I discovered this when I agreed blithely to promote a colleagues’ work, and introduce my mailing list to a teleseminar they were doing, which would provide them with great content and then an opportunity to take up an offer they would make at the end of a call about their new teleseminar series.

What I’d forgotten was that I wanted to promote my own teleclass programme to my mailing list! Fortunately, I have realised in time, and pulled out of that joint venture, otherwise I would have been bombarding Spirit of RichThinking subscribers with information, something I really don’t want to do.

And it’s something I suggest you do too — treat your mailing list with kid gloves. They are your ‘family’, therefore need to be treated with respect, giving out only really useful information. It’s fine to introduce them to other people (that’s what you’d do in your real family after all), but beware of abusing their trust in you.

I don’t suppose I’ll always get this right, and I’m well aware you can’t please all the people all the time, but I can at least have my ethical business principles at the fore here, so you heard it here first — anyone subscribing to the Spirit of RichThinking newsletter will get a weekly, short newsletter with some very useful tips, articles or other information applicable to their life and business life. There may be from time to time the occasaional other email, but that is all!