Have you noticed that there’s a lot less time around these days?
Daft, isn’t it, even that very notion! But that is what it sometimes seems like, when I’ve noticed that I like to know in advance how long a YouTube video is going to be before I start watching. Or with an article, I scroll to see how long it is before I start to read, or find out how many pages on the PDF file I’ve been sent.
You can turn this to your advantage if you’re sending out newsletters or information - let people know in advance how long your MP3 will take to listen to; write in the number of words of your article and how long it takes to read it. The whole aim with these things after all is to get people to listen to or read them! So anything that makes that process more likely to happen, is a beneficial thing to do both for your audience and for yourself. A tiny hint, but one that can have a big effect.