Valuing what you’ve done and who you’ve become

posted on 4 October 2009 in Business Basics

How to find a niche that you can operate in that is solely your own is a challenge that many self-employed people find a bit daunting, and it’s one of the things I address on my coaching circles.

Yesterday I got an email from one of the current participants, saying that as a result of a comment another participant had made, she was exploring a particular area that she had skills in. The really important thing in this conversation was that she said ‘I’ve always just taken my circus skills for granted’. But since this comment was made, she’d been wondering how she could combine her past with her present talents in such a way that people might be interested.

This is one of the skills in finding your niche — and it starts with valuing what you have done, where you have been, and who you are right now. Without that, it’s really difficult to discover your particular blend of offerings to your market.

What could you be taking for granted that might form your particular niche?

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