Thank you for your inspiration and the gift of this circle. I needed to admit that I can’t do everything on my own, and that interest and encouragement from others on a regular basis is very helpful for me.
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Following up enquiries
posted in Business Basics
I’ve signed up to Drayton Bird’s 51 marketing tips (see www.draytonbird.co.uk). His site was recommended to me by a good friend, also in marketing.
I’ve just read tip no 5, and it’s about how you spend your time on getting new clients. Mostly people put a lot of effort into attracting new clients ‘cold’ — ie posters, fliers, adverts etc. And not so much effort into following up with someone who enquires - and yet why not???
It is these people, who effectively have said, ‘Hi, I’m interested’ who need to have more attention paid to them, not less!
And as I was reading this tip, I realised I had done this with someone the other day. He had emailed me after listening to a teleclass, saying he really (more...)