If you want clients flocking to you, it is crucial that you apply the 3M’s. These are the Market, the Message and theMedium. Let’s take a quick look at all of them.
Your Market: WHO
If you find yourself put off by this word ‘market’, think of it simply as who you are ideally wanting to have as your clients. For instance, if you offer massage, aromatherapy and reiki – who do you offer it to? Everyone? Or can you be more selective? It is much easier to reach the people you’re really interested in if you know exactly who they are. So if you really like treating young mothers, or menopausal women, or stressed executives, [read more]