Knowing your business

Mmm. Nothing like a marketing conference to make you realise you have to be really clear about the message you want to put across…

I learnt some great things on this conference, was in a high state of excitement for 3 days and then crash — down I came the morning after it finished. Why? Because a little question infiltrated itself into my mind ‘What if it doesn’t work?’.

That little comment from my critical part inside then was with me for a while that morning, until I realised it’s value, which is to make me be really clear about what I want RichThinkers to be offering. This is a work in progress, by the way, so watch out for more news in this.

So the moral of this little blog is — if you’ve got a business, ask yourself these questions:

1. What is your business?

2. What does it offer, and to whom?

3. Who are you within it?

4. What is your life about, and does your business encompass that in some way?

5. Why are you doing this? (VERY important — without this when the going gets tough you’ll be more likely to give up)

6. What’s the meaning behind it all?

7. What’s most important in your life, in order of priority, and how have you balanced your life to reflect these priorities?

Jane