Yearly Archives: 2008

RichThinking and Technology


posted in Jane's Blog

I was walking through the woods this afternoon, with Philip, chatting about

the new recording I’m about to make ‘Everyday RichThoughts’.

“If you set up the equipment for me, I’ll do it when we get home” I said.

‘Setting up the equipment means switching it on!” he exclaimed “even
you can do that I think!” and carried on laughing.

Well, I had to laugh too.

“I think my mind goes to sleep when I hear the word ‘equipment’” I said.

This is a bit of block I have, I admit: and an area where I have to work
really hard to think rich, because it’s true, I only have to hear a word
that I consider ‘technological’ and I switch off inside.

The outcome of this conversation? I did plug in and switch on, and it
didn’t work. (more...)

Things getting in the way…


posted in Heart of RichThinking, Jane's Blog

I haven’t written a blog for ages and there’s a reason. I’m supposed to be changing over from blogger.com to Wordpress, and when I was showed Wordpress, it seemed like just too much – yet another system I had to learn and find my way around. Result: no more blogging!

But this is the kind of thing that happens all the time. You get stopped in your tracks by something unexpected and then it’s hard to get going again.

So how do you get going?

By doing what I’m doing here. Telling the truth about what’s really going on; facing up to facts, and then being willing to take the first, sometimes tiny, step in the right direction.

This applies particularly now, when credit is hard to get, (more...)

3 Magic words to get more clients


posted in Business Basics

How can 3 words bring you more clients? Or more business of any kind?

This is so simple, you’ll love it.

Sitting in the Blue Angel coffee shop in the Findhorn Foundation last week, talking with my mentor, he told me about them.
We were talking about the marketing section of my business plan, and had got to the section on features and benefits.

“What are your FAB’s?” he said.

I hadn’t a clue what he was talking about.

“Feature, Advantages and Benefits of your products” he continued. “Every product needs to be described to the customer in only one way, because they’re only interested in one thing, and that is what it can do for them. This is the benefit to them. And there’s 3 magic words that’ll help you (more...)

This credit crunch is great for business!


posted in Business Basics, Heart of RichThinking

Well, that’s a Rich Thought if ever there was one!

Why am I saying this? Because in times like this, people are often more willing to spend money on something that they perceive will give them something to relieve their stress, improve their health, or help them get to where they want to go.

Previously, they might have spent money on ‘stuff’; but now, as the ‘stuff’ doesn’t actually make them feel any better, other than temporarily, money gets spent on treatments, coaching sessions, health products. Anything that makes them feel better from the inside out, or helps them cope with life in a more effective way.

And that doesn’t even take into account all the people out there who want to learn something new that (more...)

How I learnt about competition from Starbucks


posted in Business Basics, Heart of RichThinking

I’m reading the story of Starbucks at the moment.

As you might have noticed, the chain has grown incredibly over the last few years, often opening up a shop just down the road from another ‘mom and pop’ coffee shop, or even next door.

“The cheek of it!” says my indignant British side.

But another side, the one that’s interested in people having their dreams come true, said “How did he do it?”

If you want to know how, then you can read the book; what’s relevant to this blog is the reaction of the mom and pop coffee shops to Starbucks ‘encroaching on their territory’. Because basically they had an opportunity to think poorly, or think richly.

Those that thought poorly, and resented Starbucks and tried to prevent them (more...)

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