This credit crunch is great for business!

Well, that’s a Rich Thought if ever there was one!

Why am I saying this? Because in times like this, people are often more willing to spend money on something that they perceive will give them something to relieve their stress, improve their health, or help them get to where they want to go.

Previously, they might have spent money on ‘stuff’; but now, as the ‘stuff’ doesn’t actually make them feel any better, other than temporarily, money gets spent on treatments, coaching sessions, health products. Anything that makes them feel better from the inside out, or helps them cope with life in a more effective way.

And that doesn’t even take into account all the people out there who want to learn something new that they can make a living from, and are willing to learn from you!

So if you get tempted to think along the lines of ‘this recession is bad for me and my business’, think again. It’s all a matter of attitude. One of my colleagues the other day said that any business he’d started had always been in a recession, and they’d done really well.

Jane
PS In times of change, people need help managing change. You can capitalise on this by making sure your thinking is rich!