I’m reading the story of Starbucks at the moment.
As you might have noticed, the chain has grown incredibly over the last few years, often opening up a shop just down the road from another ‘mom and pop’ coffee shop, or even next door.
“The cheek of it!” says my indignant British side.
But another side, the one that’s interested in people having their dreams come true, said “How did he do it?”
If you want to know how, then you can read the book; what’s relevant to this blog is the reaction of the mom and pop coffee shops to Starbucks ‘encroaching on their territory’. Because basically they had an opportunity to think poorly, or think richly.
Those that [read more]
I have used the principles I write about here in RichThinkers to bring about all kinds of things in my life, including running a successful counselling practice and health clinic business. Coming from a place of inspiration has enabled me to bring meaning and magic into all that I do, and my background in psychotherapy and counselling, combined with practical business skills, means I am uniquely positioned to help you in both the inner and the outer levels of success. (
This credit crunch is great for business!
posted in Business Basics, Heart of RichThinking
Well, that’s a Rich Thought if ever there was one!
Why am I saying this? Because in times like this, people are often more willing to spend money on something that they perceive will give them something to relieve their stress, improve their health, or help them get to where they want to go.
Previously, they might have spent money on ‘stuff’; but now, as the ‘stuff’ doesn’t actually make them feel any better, other than temporarily, money gets spent on treatments, coaching sessions, health products. Anything that makes them feel better from the inside out, or helps them cope with life in a more effective way.
And that doesn’t even take into account all the people out there who [read more]